Hair and make-up artists
There is a great synergy between hair, make-up artists and designers that goes handin- hand with the glamour and ramp industry.
Favourite make-up, hair products
Bobbi Brown and MAC.
Trends that you have witnessed in the past few years
I have noticed that the world is influenced greatly by social networks like Twitter and Facebook. Another reason behind the growing awareness among people is that they are travelling more often. South India has a strong culture, so we see a lot of saris. Trends in fabric for the summer were cottons and linens but for August, deeper colours are in fashion and fabrics like raw silk.
Your biggest break
In 1995 when I designed for the film Rangeela. I did the styling part in the movie, and I think, I pioneered this concept of designing for movies in India. Designing for the movies involves very meticulous planning, keeping in mind the role of the actor. I have also come out with Indian Cinema T-shirts, under my own label.
Theme at Styletag T
he concept for Styletag, involved black and whites. I have covered the classic looks of the 60s to the polka dots of the 70s, blings of the 80s to the contemporary Indian style of today. The collections showcased the change in accessories and from season to clothes: a journey of Styletag. I had put together all the collections that I had created throughout these years for the show, especially the long flowing Kashmiri and chikankari work.
I plan to expand my own exclusive outlets in three more cities within one year.
There are always challenges since I do bride and bridegroom collections. Just like any other profession, it is full of hardships.
Favourite fashion muse
Kareena Kapoor, since I have had a long association with her. Sridevi looks great as well, since the time she came back into film industry.