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Brand mantra: Providing its customers branded quality and reaching its customers directly via its EBOs.
Product assortment: Denims and casuals for men and women
Retail presence: EBOs,  MBOs and presence in large formats such as Reliance Trends, Brand Factory, et cetera.
Total no. of EBOs: 50
Total no. of MBOs: 450
Targeted towns or cities in the next couple of years: Raipur, Lucknow, et cetera.
Target consumers: Mid-upper and middle income group; both men and women in the age group of 18 to 35 years.
Trends for the upcoming season: Bright casuals both in bottoms and shirts, with subtle styling.
Brand turnover: Rs 45 crore
Growth percentage: CAGR of 25 per cent