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EVOLUTION

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  • Brand mantra: Quality with best price
  • Product assortment:  Womenswear from size S to 3XL
  • Retail presence:  MBOs
  • Total no. of MBOs:  250
  • Major MBOs:  and Big Life
  • Best performing MBOs from all regions in the following categories:  National: Maharashtra | Regional: Pune
  • Single-store MBOs:  250
  • Department stores:  25
  • Targeted towns or cities in the next couple of years:  Ahmedabad and Baroda
  • Target consumers: Women in the age group of 15 to 25 years
  • Trends for the upcoming season:  Light-weight fabrics, voiles or jerseys
  • Brand turnover:  Rs.10 crore
  • Best-selling products: Sweat shirts, T-shirts and long coats
  • Fastest moving price range:  Rs.1,299 and  Rs.2,199
  • Contribution of womenswear sales to total apparel sales:  40 per cent
  • Growth percentage:  100 per cent
  • Total no. of flagship stores:  4
  • Expansion or extension or diversification plan(s):  Planning to open EBOs
  • New territories or regions added: Himachal Pradesh
  • Emerging market or cities for womenswear:  Ahmedabad