Brand mantra: I don’t do fashion, I am fashion….
Product assortment: Tops, tunics, tees, dresses, J suits, coloured bottoms, denims, capris, crop pants, shorts
The targeted towns or cities in the next couple of years: We are a Pan India brand, available in all metros, tier 2, and also tier 3 cities.
Target consumers: Young and inspiring women
Brand turnover: Rs 112 crore
Growth percentage: 66 percent
Any strategy change: Strategy is the only constant is what we believe in. We don’t have a uniform strategy, it’s purely based on want of time.
Retail presence: It’s been sold from formats like – Central, Globus, Stanmax, Chunmun, G-3 and all major online portals.
Total no of EBOs: 1
Total no. of MBOs: Available in 1000+ stores across 28 states and seven union territories of India.
No. of EBOs added in 2013: As of now company is focused on its MBO, LFS and E-Comm business.
Number of MBOs added in 2013: 57
Expansion/extension/diversifi cation plan(s): We are looking at overseas market. We also have product line extension plan with Deal Jeans kidswear at LFS and online portals. Our kidswear category has already seen a good success in MBO market, which has given us the encouragement to take it further.
