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    Flagship Stores: Boosting the Brand

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    For most retailers, flagship stores are an essential part of brand . These larger-than-life brand boosters are not that important from the point of view of sales but have a very important part to play in terms of brand awareness, market positioning, customer engagement, and long-term benefits. While flagship stores can help uplift the profile of a retailer in the market, opening too many of them or going overboard with their size and interiors can make them unviable and ineffective.