Denim brand Moustache has recently entered the women’s denim wear with ‘M-Brand’. The M-Brand is already available in the market through existing EBOs and MBOs.
Commenting on the move, Pratik Agarwal, Director, Moustache International, said: “After getting a foothold in the men’s segment, Moustache is now concentrating on ladies segment. The change in the fashion trend among the ladies has also influenced us to venture into this segment. Jeans has become a happening wear for majority of the working women. With the growing urbanisation, the demand for denim wear is also growing among the youth. There is a gap between the demand and supply of branded denim wear and we want to bridge this gap.”
Elaborating on the foray into the new category, Alok Roy, Corporate Manager – Retail, Moustache International, further added that as per an East India market survey report 7.9 percent consumers were found loyal to Moustache. After having a foothold in men’s segment, Moustache wants to capitalise the brand image to capture a sizable market share in ladies segment.
The brand offers jeans for men and women, casual cotton shirts, cotton trousers, T-shirts, and denim and cotton jackets for men. The price range of recently launched women jeans is between Rs 1,095 and 1,595. Depending on the response to women’s denim wear, Moustache will further add other products in women’s wear category.
The M-Brand Jeans are designed by a collaboration of independent designers based in New York. Apart from India, the product is being simultaneously sold in exclusive boutiques in New York, Chicago, and Los Angeles.
-Shubhra Saini
[email protected]
