Ahmedabad-based Bandhej has opened its first store in Kolkata at Southern Avenue. Spread over 2,000 sq.ft., the outlet stocks clothes and accessories for men and women. The brand is being introduced in Kolkata by Mukta Khanna under her lifestyle brand Visage.
According to Khanna, Owner of Visage and Incorporator of Bandhej in the city, “Bringing Bandhej to Kolkata made a great sense because large population of marwaris (natives of Gujarat) who reside in Kolkata will like to shop from here. Apart from this, Kolkatans are usually very fond of natural fabrics and that is why we are expecting great response from the city.”
She further added: “I have been a regular with Bandhej since a very long time. Best known for its traditional textile, style, and comfort, it is a brand that is very close to my heart. I have known many people in kolkata who procure its products on a regular basis while travelling or online, so taking an initiative to open a Bandhej store for the city seemed a great idea.”
The clothes offered by Bandhej range from tunics and pants, skirts, jackets, blouses, shirts, scarves, accessories, and kurtas to premium traditional dupattas, salwaar kameez, sarees, and ghaghras for women. Shirts and kurtas in textured cotton and silk for men will also be available at the store. Prices begin from Rs 900 for casual wear and accessories and touch Rs 30,000 for its premium range of Bandhnis and pure weaves.
Bandhej now has seven boutiques in Ahmedabad (two stores), Bombay, Delhi, Bangalore, Kochi, and Kolkata.
-Shubhra Sani
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