Sweden-based luxury bed brand Hastens Beds has opened a flagship store in New Delhi at DLF South Court Mall. Spread over 2,500 sq.ft., the store offers three collections including frame beds, continental beds and adjustable beds made with horse hair. The company claims its beds are handmade and 100 percent eco-friendly, designed in keeping with one’s physical needs and lead to good sleep.
Commenting on the occasion, Nick Braden, CEO and Global President, Hästens Sängar AB, said: “After successful launches in West India, we are now launching a flagship store in New Delhi. For Hästens, India is a very high potential market with its rapidly growing economy and rising disposable income. Given the wide income range of Indians, the company has launched its full range of beds at various price points in its Indian stores.”
Hästens was founded in 1852 and currently has stores in 35 countries.
