Loops n Knots, a US-based fashion brand, plans to open 200 to 250 stores in the next three years and estimates to touch sales of 500 million to 700 million USD in three phases. It aims to reach the Indian masses by entering tier II and III markets with its retail chain of stores.
The brand plans to launch its e-commerce portal in India around 1st of February, 2012, offering cash-on-delivery service besides the normal payment modes. Spring collection of apparels and accessories will be available on the website including formals, yoga wear, sportswear, night wear, swimsuits, lingeries, and accessories.
The launch of the website will be followed by the opening of four stores within the NCR and one each in Jaipur and Chandigarh. The targeted segment would be the females in the age group of 15 to 40. The company aims to cater to the 65 percent middle class segment having a high purchasing power.
Loops and Knots India has divided the induction of products in three phases. The first phase shall involve the display and sale of apparels which is further divided into five different segments such as fashion apparels, night wear, sports wear, formal wear and Indian wear (tops). The company will also offer prodcts such as lingeries, inner wear, slimming garments (technological products), leather bags, shoes, belts, purses, hair accessories, and jewelry in the first phase.
The second phase would start within three months after the launch of the website offering electronic products under beauty range like dryers, hair-straightners, curlers, rollers, facials, massagers for pedicure and manicure, and related products.
Cosmetics range will be introduced in the final phase. Loops and Knots shall also offer a range of deo and natural perfumes.
Promoted by entrepreneurs, Brian S Piper, Global CEO; Rajendra Kumar, Global COO; and Kristijan Blazeski, European Head, Loops n Knots; the brand already has a presence in the US, the Balkans, and Eastern Europe. Loops n Knots was introduced in India in agreement with Blue Rabbits Apparels, New Delhi.
To reduce the cost of apparel products, Loops and Knots has already started working on the production of its apparels range in India.
-IndiaRetailing Bureau
