Biba, an ethnic wear brand, has opened its first store in P&M Mall, Bihar showcasing the Autumn/Winter collection. Spread over 1,160 sq.ft., the new outlet stocks a wide range of kurtis, SKDs (salwar-kameez-dupatta), mix and match kurtas, leggings and a new category – BIBA Girls (for 2- to 12-year olds).
Speaking on the occasion, Siddhartha Bindra, Managing Director, Biba said: “We are delighted to launch our flagship store in Patna. We feel the people here have an increasing need to be associated with brands which allow them to look and feel good. We also observed that people are already familiar with Biba due to its Pan India presence, and thus it made perfect sense to bring their beloved brand to them directly.”
The new Biba festive range will offer three collections: “Indigo Champaign,” “Princess Laila” and “Rainbow Nation” priced between Rs. 599 and 1,699.
Biba currently has over 80 outlets in 40 cities. The brand is also available in large-format stores such as Shopper’s Stop, Lifestyle, Pantaloons and Central. It has also partnered with Indian cinema for movie merchandise.
-IndiaRetailing Bureau
