Manyavar, the ethnic wear brand for men, has opened its 13th exclusive brand outlet (EBO) in Kolkata. This is also the brand’s 139th EBO in India. Strategically located at Gariahat, the store would cater to a wide range of customers. Spread over an area of 13,000 sq.ft., the outlets offers complete range of men’s ethnic wear including kurtas, sherwanis, shirts and suits.
Ravi Modi, MD, Vedant Fashions (the parent company of Manyavar) said: “Ethnic wear market for men is growing in India and we have managed to make Manyavar a name to reckon within this industry. By the year 2014, we will open 500 EBOs across India."
Apart from having 139 EBOs, the brand is also present in 100 shop-in-shops and 500 multi-brand outlets across the country and business channels in USA, UK and the Middle East.