Ethnicity, the traditional wear store which is a part of Kishore Biyani-promoted Future Group’s retail , has unveiled a store at Growel’s 101 mall, Mumbai. Spread over 10,000 sq.ft the products in the outlet have been arranged in a manner that gives the customers a run-through of the store at a glance.
Speaking on the occasion, Santosh Pandey, Vice President, Growel’s 101 mall, said, “Innovative stores like Ethnicity which have brought the whole arena of traditional wear under one roof are a valuable addition to Growel’s 101 mall. We offer a very unique experience of shoppertainment to our mall visitors which would be incomplete without our exclusive retailer base.”
Ethnicity is on an expansion spree with their stores opening across all major Indian cities. The store offers a large range of branded as well as handcrafted items for clothing and accessorizing of women, men and children. It also has a wide collection of home and personal care products.