Ten Indian jewellery designers will present “Emeralds for Elephants” collection of Zambian emerald jewellery in India in collaboration with the World Land Trust and ethical coloured gemstones mining company, Gemfields, together with Jaguar Land Rover and the Gemological Institute of America (GIA India). The collection will tour around the country to each of the designers’ boutiques from August to October 2011. Sotheby’s will then auction the collection at Taj Mahal Hotel, Mumbai on October 14, 2011.
Gemfields has selected ten Indian jewellers to create a set of jewellery, incorporating Zambian emeralds, including Abaran Jewellers (Bangalore), Anmol Jewellers (Mumbai), Gem Palace (Jaipur), Khanna Jewellers (New Delhi), Meena Jewellers(Hyderabad), Narayan Jewellers (Baroda), Nirav Modi (Mumbai), Sawansukha Jewellers (Kolkata), Talwarsons Jewellers (Chandigarh) and Vummidi Bangaru Jewellers (Chennai).
Speaking on the occasion, Ian Harebottle, CEO, Gemfields said: “Gemfields is very pleased to bring Emeralds for Elephants to India this year. Our London auction for the ‘Indian Elephant Corridor’ project helped to raise a significant amount last year, and we are sure of a good response in India. Gemfields is proud to have partners who support us wholeheartedly on this initiative and we sincerely hope that our efforts in giving to the environment will help build larger and more viable habitats.”
The headline piece of the collection is a Ganesha sculpture with a 638 carat Gemfields Zambian emerald. The aim of the collection is to create awareness and raise crucial funds for the conservation initiatives of Wildlife Trust of India (WTI) for the Asian Elephant in India.
Gemfields focuses on ethically produced Zambian emeralds that follow fair-trade, environment, social and safety best practices.