ITC’s personal care brand, Vivel, has introduced a new range of soaps Vivel Luxury Crème. The company claims that its new range of soaps will bring a revolution in the personal care category by offering one of the first ranges of soaps enriched with real butter. It claims to provide moisturisation and a soft buttery experience. Available in two variants – one enriched with Shea butter, known for its deep moisturizing properties; and the other enriched with Olive butter, an ingredient renowned for its moisturizing as well as its anti-oxidant properties, the products are priced at Rs 25 for 100gms pack. Available at retail outlets across India.