British soccer player David Beckham is set to launch a new scent, David Beckham Homme, in September with Coty Beauty.
“David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand — getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise,” said Steve Mormoris, senior VP, global marketing for Coty Beauty. “It brings a lot to Coty Beauty as we don’t have many iconic male brands, so this brand is and remains strategic for us. We are ambitious, and we want a new hit,” he added.
Concocted by Firmenich’s Pierre Negrin, the scent has top notes of citrus, ginger, pine and fiery pepper; cashmere wood, leather and rosemary, and a drydown of mahogany wood, patchouli and skin musk.
Source: http://www.wwd.com
