Celine Dion set to launch Signature

Celine Dion set to launch Signature

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US-based Canadian singer is planning to launch another women’s fragrance ‘Signature’ in September with her scent licensee, . Since its inception in 2003, her fragrance sales to date is topping $850 million at retail globally.

“The fragrance category is all about dreams, and Céline Dion has shown repeatedly that she is an icon who touches people,” said Marsha Brooks, VP of global marketing, fragrances, for Coty Beauty. “Celebrity fragrance franchises generally don’t last as long as fashion brands, but Céline has proven that she has incredible longevity in a category where there is always something new. We see our collaboration with her as a very long-term project, and our sales remain very solid,” she added.

The new fragrance, concocted by Firmenich perfumer Ilias Ermenidis, has top notes of mimosa blossom, pink lady apple and guava; Indian jasmine, rose essence and magnolia blossom, and a drydown of musk, amberwood and sandalwood. Mimosa and wood are in nearly every Dion fragrance.

The scent will be sold in about 28,000 mass market and drugstore doors in the U.S., with total global doors topping 50,000 and will be priced at 0.5 oz. for $16, 1 oz. for $27 and 1.7 oz. for $34.

Source: http://www.wwd.com