The L’Oreal Profesionnel Colour Trophy celebrates its fourth year in India. This is a nationwide competition that rewards the most creative and talented professionals in the country. The first phase of the competition kick-started with hundreds of photo entries from hair dressers across the country. While the entries from each zone (North, South, East and West) closed on July 11 2011, they were carefully sorted and selected by esteemed national and international panel of judges. The regional finalists were announced at the conference on the July 13 2011. The regional finalists – 28 teams selected from each zone – would then compete to enter the Grand Finale to be held in October in Mumbai. The entries in this year have crossed the 850 mark, from over 425 salons. The award titles are – L’Oreal Professionnel Colour Trophy Category, L’Oreal Professionnel Men’s Image Category and L’Oreal Professionnel New Generation Category.