The Future Group is launching a common loyalty card across all its retail formats in association with Payback, a multi-partner loyalty programme company based in Germany. The branded coalition loyalty programme under Payback, would be launched this September.
Addressing a press conference, Vibha Rishi, Executive Director, Customer Strategy, Future Group, said, “We intend reaching 10 million members through the Packback loyalty programme within a year. Joining Payback strengthens the key pillars of scale, efficiency and customer satisfaction.”
As of now, the Future Group has a single loyalty programme (with 2 million members contributing nearly 60 per cent of sales) for its fashion chain Pantaloon. Payback recently acquired i-mint in India and already has loyalty programmes for clients such as ICICI Bank, HPCL, Air India, Megamart, Univercell and BookmyShow and Make My Trip.
With the addition of the Future Group, it would be adding 1,600 new points of sale to the pan-India Payback network. In fact the common loyalty card for the Future Group formats would also include the other clients of the Payback.
Source – Business Line