Balmain signs agreement with Inter Parfums

Balmain signs agreement with Inter Parfums

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French luxury brand , has signed a 12-year worldwide licensing agreement with Inter Parfums, developer, manufacturer and distributor of perfumes and cosmetics for , , Van Cleef & Arpels, , Lanvin, among other renowned brands.

“Balmain represents a unique brand in today’s world of fashion. The creative choices and original and high prestige style developed through its different collections provide a strong basis for differentiation in preparing for our future launches under the brand,” commented , Chairman and CEO, Inter Parfums.

The agreement, which will come into effect January 2012 onwards, incorporates the manufacturing and distribution of Balmain’s existing perfumes, as well as the launch of a new fragrance for women towards the end of 2012.