US-based luxury tea makers Tea Forte has launched a new range that targets the growing niche market for beauty. The company said in a statement the introduction of Skin-Smart Teas ties in with the fact that the ingestible ‘beauty from within’ range is one of the fastest niche growth segments within the $45m global beauty business.
The company estimated that the global market for natural beauty from within products is expected to grow to $2.5bn by 2012, with polyphenols expected to be the product segment that will trigger the fastest growth.
“Our skin’s appearance is affected by numerous factors, including UV exposure from the sun, natural ageing, diet, daily stress, hormones and heredity,” said Stuart Avery Gold, Chief Brand Officer.”With the knowledge that the most efficacious medicines for solving skin care issues are derived from plant-based polyphenols and catechins, these teas are all-natural beneficial blends, which help work to provide skin-smart, anti-inflammatory properties intended to promote a more youthful looking and feeling appearance,” he added.
The range will initially include five different flavors that will retail at an SRP of $5.95, and will include Cucumber Mint green tea, Honey Yuzu green tea as well as Swiss Apple red tea and Lychee Coconut white tea.