Orient Ceramics & Industries Ltd. (OCIL), the largest manufacturers of Non-Vitrified, Vitrified, Ultra Vitrified and 3rd Fired Decorative Tiles for walls, floors & facades and the pioneers in floor and wall solutions brings the premium range of ‘Europa’ tiles to Hisar with the opening of its first Shop-in-Shop showroom in the city. This is the third venture of Orient Ceramics in Haryana after the successful launch of two Company Owned Company Operated (COCO) tile boutiques in Faridabad and Chandigarh last year. This new showroom is in line with the rapid expansion of the company’s retail plans and is dedicated to providing consumers an unparalleled selection of a world-class product, focused on showcasing the beauty and value found in ceramic tiles.
The strategically located store spread over 525 sq ft having all the brands (Europa, Orient and Stiler), is one of the biggest stores in the region and will enable customers to touch, feel and experience the entire product portfolio. Mr. Madhur Daga, Executive Director, Orient Ceramics and Industries Limited inaugurated the Showroom in Hissar.
Speaking on the occasion Mr. Madhur Daga, Executive Director, Orient Ceramics and Industries Limited, said, “I am extremely delighted to announce the opening of our first Shop-in-Shop showroom in the city of Hissar. This city has been well known for its richness in arts and culture. People here are inherited with the love for beauty and aesthesis which perfectly matches with our philosophy. Hissar is one of the fastest growing cities in India, and cater to not only the local populace but also to the population of adjoining areas of Rajasthan and Punjab. All these factors promise us very significant and overwhelming responses in Hisar”
Mr. Daga further added “The Showroom will provide an exemplary experience to our valued customers and showcase OCIL’s brands Europa and Stiler – the designer tiles. The Showroom is designed to create an impression of the actual look and feel of tiles which makes buying and selection process easier. Also, we have recently launched a new collection of Orient International tiles. Imported from countries like Spain, Italy and Turkey, these are Slim Uni-Surface tiles with thickness of almost 3mm – 4mm which promises to revolutionaries the installation process which is till now considered as the most tiring process. We are continuously working towards our commitment of providing our esteemed customers world class tiles with contemporary aesthesis and this new collection is a result of our efforts in this area. ”
The tiles that are designed by the only European in-house designer in the country Ms. Maria Jose Castillo, will give the consumers a wide range and unmatched designs to choose amongst the variety of ‘Europa’ tiles for Wall & Floor.
At “Orient Showroom”, both trade and retail customers can enjoy the very best value with Orient’s Price Promise. The shopping is easy with ample of parking space, in-store lifestyle displays and helpful and knowledgeable staff.
Source : Business Standard