Vans to take franchise route for expansion

    Vans to take franchise route for expansion

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    VF Arvind Brands has introduced Vans in India with the opening of two exclusive stores at , Vasant Kunj, Delhi and Forum Mall, Koramangala, Bangalore. These stores will showcase products from Vans signature men’s and women’s footwear along with apparel and accessories.

    “The company plans to expand the distribution through franchised stores and specialty retailers in the future to extend the Vans brand to a large segment of youth in the country,” said, Panchali Upadhaya, business head, Vans.

    The new stores will offer the customers the chance to experience Vans’ 42-year-old Southern California heritage while shopping in some of the country’s premiere retail destinations.