Nature’s Basket, the retail venture of the Godrej group, has recently opened its new outlet in DLF Mega Mall, Gurgaon.
Following the soft launch of the outlet the official launch will take place by the end of June,2011.
Talking exclusively to IndiaRetailing, Mohit Khattar, managing director, Godrej Nature’s Basket said: "We have recently opened our new store in Gurgaon. We have a rigorous expansion plan in Delhi-NCR. It is our 4th store in the nation capital. The response for our stores have been very good so far. Delhi is a big market and hence holds a lot of importance for us. Our new store opening is a reflection of how important this market is for us."
Further talking about gourmet retail market, he said, " There is a large population, who fall in the elite category or who are at the top of the spectrum, and they are our target group of customers because they like to experiment with gourmet food or world cuisines."
Talking about gourmet market, khattar said, "Gourmet industry as of now is roughly 1200 crore market and is poised to grow faster than the size of the mass market, in terms of growth rate.
Khattar further said that for next two years Godrej Nature’s Basket will only expand in metros and only after that they will move to potential tier I and II cities such as Kochi, Ludhiana, Ahmedabad etc.
Khattar further stated that Nature’s Basket store is located near to the elite residential areas, and choosing right location has been the main reason for their success.