From jewellery to watches and now pens, Gitanajali Group is expanding its portfolio of luxury accessories. It has signed a licensing deal to retail Visconti, the Italian luxury writing instrument brand, with Emonte that has exclusive marketing and distribution rights for the brand in India and South-east Asia.
Visconti pens, whose price range starts from Rs 10,000 and goes up to a couple of lakh rupees, will be made available through 600 jewellery stores of the group by the end of this financial year. Gitanjali also will retail the brand through other jewellery stores and premium modern trade outlets, said Mehul Choksi, chairman & MD of Gitanjali Group.
“The Indian consumer is seeking the best quality in every sphere, and is very aware of the value of well recognised brands. This new tie-up will take us a step forward in the sphere of luxury lifestyle retailing, where we are already offering high-end Italian jewellery and watch brands,” he said.
According to Choksi, while Mont Blanc is a much sought after brand in the high-end pen market in India, inspired by the Indian growth story, international luxury pen brands like Curtis have recently entered the domestic market. “Our high-end pens are as much a lifestyle statement as jewellery, and reaching out to consumers through jewellery stores will enhance the visibility and reach of our brand,” said Rajeev Jain, chairman & MD of Emonte.
Source : Financial Chronicle