Sushi and More, the fresh food division of Maidoindia has launched its first stand-alone store in South Mumbai. The new outlet offers a range of freshly prepared take-away Japanese cuisine including Sushi, Tempuras, Gyozas, Bento Boxes and much more, customized to the taste and the wallet of the average Indian consumer.
The store aims to attract Indians customers into trying authentic Japanese cuisine. Harry Cheng, director, Maidoindia, elaborates, “We aspire to strike the right balance in customizing Japanese cuisine for the Indian palette, while being careful not to compromise on its authenticity and we have designed an exciting and innovative menu to achieve this.”
Products such as Kikkoman soy sauces, miso soups, wasabi pastes, etc. are also available at this shop. “We have been promoting Japanese food in India for past 3 years and have seen a tremendous increase in its demand, however the most common feedback we have received is that it is very expensive to have it on a regular basis. This prompted us to develop and price our product range between Rs. 120 and Rs. 400”, shares Anuj Jodhani, director, Maidoindia.
Japanese food is one of the healthiest cuisines in the world and that explains why the Japanese have the longest life expectancy in the world. “Our menu is a combination of the basic ingredients from Japan, the freshest ingredients from local sources and application of Japanese methods of hygiene, food safety, cooking and storage”, explains Chef Shreeya Mitra, in-charge of this outlet.
The company has aggressive expansion plans and is planning to open 100 stores in the next five years.