Come September and Lancôme will launch worldwide an all-in-one serum, called Visionnaire, which gives its users “beautiful skin,” according to the L’Oréal-owned brand’s executives.
“This is the future of beauty,” said Youcef Nabi, president of Lancôme International, while describing the product, whose formula includes a new molecule, LR 2412, which is billed to stimulate the production of six markers of the epidermal structure and regeneration linked to aging. “The future of beauty is not made with a molecule that does one thing at a time or 1,000 molecules that do 1,000 things.”
LR 2412 was found while L’Oréal researchers were studying, starting 12 years ago, plants’ self-repair process. They wanted to discover a molecule able to trigger a series of similar reactions in skin.
Lancôme additionally investigated what women currently look for in skin care. Whereas in recent years they might have focused on attaining certain qualities — such as even or glowing skin — today they want it all.
“Women understand that looking younger or having beautiful skin is the sum of many actions,” said Nabi. “They tell us that they use many products. That’s why the layering is getting higher and higher and higher.”
The new molecule “has a profile that has never been seen before,” the executive continued. “LR 2412 is safe for 100 percent of people.” That includes those with sensitive skin, and Visionnaire can be used around eyes and in the sun, too.
“For the first time, they have been able to design a molecule that is also able to go in all the compartments of the skin because it has an affinity with oils and water at the same time,” said Nabi. So it’s totally “bio available,” which is not the case with retinol or caffeine, for instance.
Meant for the age group from 25 to 50-year-olds, Visionnaire can be used during the day or at night — or both — and alone or under cream. In Europe, the 30-ml. Visionnaire bottle is to retail for 82 euros, or $116.25 at current exchange, while in the U.S. it will sell for about $84.
Source: www.wwd.com
