Levi Strauss and Co’s new denim brand Denizen has entered New Delhi with its flagship store at Connaught Place. Spread across 1,800 sq.ft, the store has an inviting, stimulating ambience and guides consumers to ‘fit out’ in a perfect-fitting pair of jeans.
Arvind RP, head -marketing, Levi Strauss & Co, said, “Connaught Place is an iconic location in the heart of the national capital. It offers great convenience for consumers with all the major international brands available and ample parking space. It is also one of the busiest shopping areas in India."
Targeted at the upwardly mobile youth aged between 18 and 28 years, the brand is available at 250 exclusive Denizen stores and several thousand multi-brand outlets across India.