In the association with Give Back Brands, teen pop sensation, Justin Bieber had launched a fragrance named ‘Someday’. This fragrance is not only a woman’s scent, but the bottle is designed with femininity to the max — from the heart-shaped flower of a top to the removable charms hanging from the neck, the name, Someday, even suggests that a young fan can only dream. To top it off, the scent — created by Honorine Blanc of Firmenich — is billed as a ‘fruity gourmand’ formula meant to appeal to the 14 to 18-year-old core fan base of Bieber, according to Noreen Dodge, executive vice-president of marketing at Give Back Brands, who is the producer and the licensee as well.
The product choice seems obvious to the singer. “Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world,” said Justin Bieber.
“Not only am I able to create a fragrance for all my fans,” Bieber continued, “but I am able to give back to charity, which is a huge priority for me. The people at Give Back Brands really get me, and what I represent and care about.”
Branding expert Robert Hollander and cosmetics industry veteran Paul West said that they set up Give Back as a platform for entertainers to raise money for good causes. Robert Hollander, who is the president, predicted that this fragrance will raise ‘millions’ for a list of charities that is now being put together, including two of Justin Bieber’s favourites: Pencils of Promise, which builds schools, and the Make-A-Wish Foundation.