US-based P&G has appointed Hollywood actresses Eva Mendes and Naomi Watts new ambassador for its haircare brand Pantene. Beginning in July 2011, both actresses will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations campaigns. Eva Mendes will be supporting the Breakage to Strength collection and Naomi Watts will be supporting the Flat to Volume collection.
With her new role as the face of the Pantene Breakage to Strength collection, Eva Mendes reveals that Pantene has helped her repair her overworked strands to bring them back to health.
“The amount of torture I put my hair through with flat irons, blow dryers and curling irons leaves my hair extremely damaged,” said Mendes. “With Pantene, I can use all of these tools and still keep my hair healthy,” she continued. “It’s amazing to be working with a brand like Pantene that is so honest; there were no tricks on the set of the photo shoot. Each look was natural and never manipulated and my hair looked healthy and beautiful for every shot. Pantene products truly live up to what they promise.”
Where as Naomi Watts’s Pantene campaign will feature her natural hair – with no extensions, harsh texture-altering chemicals or other deceptive hair tricks to enhance her already gorgeous tresses. “I am excited to join the Pantene family. I want to let women with fine hair know that achieving beautiful, voluminous hair is possible without damaging your hair or adding extensions,” she said. “I am truly blown away by the research and science that goes into making Pantene. No matter what your hair type is, you can find a Pantene product that will give you the result you are looking for.”
“With their undeniable beauty and confidence that women admire, Eva and Naomi are wonderful additions to the Pantene family,” commented Julie Marchant-Houle, MD, North American Hair Care at Procter & Gamble. “Eva’s strong will helps her achieve anything she wants, and even the constant damage her hair endures won’t stop her from having gorgeous, healthy hair. And Naomi will be a wonderful inspiration for women looking to enhance the look and texture of their fine hair without taking extreme measures or adding extensions,” she added.