Emami enters hair oil segment

Emami enters hair oil segment

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With the launch of its own hair oil under the ‘Navratna’ brand, Kolkata-based FMCG has forayed into the coconut-based hair oil segment. The hair oil has been named ‘Navratna Coconut Cool Oil’. Other than coconut-based hair oil, the Navratna brand portfolio includes a talcum powder and therapeutic oil. The hair oil is currently available in Andhra Pradesh and Maharastra only in units of 2.8 ml, 50 ml and 100 ml. It will later be launched across the country in a phase-wise manner

Source: www.thehindubusinessline.com