After a successful run with designer wear at its flagship store in Leela Palace, Bangalore, fashion store Mogra has entered the prêt-a-porter segment with the launch of its new store – Mogra Pret – at Royal Meenakshi Mall on Bannergatta Road. Spread across 800 sq.ft, Mogra Prêt brings together a host of cutting-edge yet affordable designer labels under one roof.
“Our target audience is anyone who likes to maintain exclusivity in the clothes they wear. With Mogra Pret, we are trying to make designer wear more affordable and reach out to more people who wanted to wear a designer label but could not afford the same,” said Mayank Modi, MD, Mogra Pret.
Talking about the expansion plans, he said, “We are looking to open Mogra (bridal and couture wear store) in Chennai, Pune and another outlet in Bangalore. We are also looking to get into lifestyle products with Mogra Melange.”