Hundreds of Rihanna’s fans had recently flooded Macy’s eighth floor as the R&B superstar posed with fans on stage. According to industry sources, the cash registers rung in $60,000 worth of business for her first fragrance, Reb’l Fleur. The label, launched in late January this year at all Macy’s 500 stores, now available in more than 2,000 doors, has consistently remained in the top 10 women’s fragrance.
“This scent really strikes a chord with her fans,” said Macy’s executive vice president and general merchandise manager, Muriel Gonzalez. “They love the contrast of hard and soft elements — the rebel and the fleur.”
“Rihanna brings a lot of energy and a lot of people,” said Fred Purches, chairman and chief executive officer of Parlux Fragrances Inc., which holds the Rihanna license. “It boosts sales but it’s also about the resonance afterwards.”