Future Group signs co-branding deal with Marvel for hand wash

Future Group signs co-branding deal with Marvel for hand wash

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India’s largest retail chain runner, Mumbai based Future Group has entered into a co-branding deal with Marvel, a part of , to create new categories in the kids’ personal care segment, a top company official said.The company is to launch kids range of hand wash products under its private brand Caremate with Marvel characters like Snow White and Spiderman in a co-branding deal. “We are the first Indian retail player to have entered into a co-branding deal with the world’s largest comic book and action hero company Marvel Entertainment to launch a kids range of personal care products with our private brands. We will initially start with launching kids handwash range, as this is practically untapped category,” says , Head (Private Brands). Future Group is already having a co-branding deal with Walt Disney for its Tasty Treat brand comprising cereals and jam.

Source: http://www.thehindubusinessline.com