US-based personal care company Procter & Gamble signs Hollywood actor and musician Jared Leto as their brand ambassador for the fragrance named, Hugo Just Different. He also takes over as the face of Hugo Man, previously repped by Jonathan Rhys Meyers. Television and print campaigns for both scents starring Leto will roll out globally in July. Hugo Just Different, which also will be launched this summer, is described by the company as a fresh and unexpected scent.
Jared Leto is known for hard-edged films including Fight Club and Requiem for a Dream, but had his breakthrough as a TV teen heart-throb in the nineties show My So-Called Life.
“Hugo inspires men to succeed through creativity, which is something I’ve aimed for my entire career,” says Jared Leto.