UK-based hi-fashion brand French Connection has made its debut in Kolkata with a 1,400-sq.ft store at South City Mall.
Commenting on the launch, Mansi Zaveri, manager, marketing & communications, French Connection, remarked, “Since its launch in 2007, French Connection has consistently provided the most edgy and fashion forward styles to the Indian consumer. Given the vibrancy and the fashion-forward mindset of the Kolkata consumer, we are confident of the brand’s successful domination in the space.”
The store’s edgy yet sleek environment is spunky yet inviting, keeping the focus on the clothes. Wooden floors are offset by pure white walls and a play of direct and indirect lighting complementing the structural elements of the store.
French Connection currently has more than 1,500 outlets across 25 countries worldwide. Brand Marketing India (BMI) introduced the brand to the Indian market in April 2007.