QSR chain California Pizza Kitchen (CPK) has launched its fourth annual Thank You Card Program as a way to say ‘thank you’ to its loyal guests. Beginning June 5, 2011, CPK will hand out 2.9 mn Thank You Cards with prizes enclosed to customers dining at full-service restaurants in the US.
The program includes $100,000, $50,000, $25,000, other cash prizes, CPK frozen pizza for a year, airfare plus a four-night stay at the Four Seasons Hotel in Beverly Hills and other chances to win big online.
The company says under the programme, every guest is a guaranteed winner and the key to the Thank You Card program is that the envelopes will be opened only by a CPK manager upon the guest’s return or it’s deemed null and void. Diners can redeem their prizes till July 3 this year.
In honour of this year’s Thank You Card Program, CPK embraces the popularity of social media, giving guests using Facebook and Foursquare additional ways to play and win prizes online.
“The Thank You Card Program is our way of thanking our loyal guests, reaching new customers online and creating enjoyable experiences,” said Rick Rosenfield and Larry Flax, co-founders and co-CEOs of California Pizza Kitchen.