A new multi-designer retail store, ‘Anahita’, has made its debut in Hyderabad with a flagship at Banjara Hills. Spread across 6,000 sq.ft of retail space, the outlet brings in a range of designers, including Rohit Gandhi & Rahul Khanna, Ranna Gill, Gaurav Gupta, Manish Arora, and Pankaj & Nidhi.
Also exclusive to Anahita are collections from Tarun Tahiliani, Anand Kabra and Delna Poonawala, among others.
Speaking on the store launch, Cheri Pestonji, co-owner of Anahita, said, “Anahita has been a dream project. I want it to be a part of every hot fashionista’s wardrobe in Hyderabad. We are very loyal to our designers and want to inculcate the same loyalty among our customers towards our designers. Anahita is a place to update your wardrobe, read up on Indian fashion, review collections and look absolutely fabulous!”
“Fashion to me is an expression of oneself, an illustration by the designer and a piece of art. Every garment in Anahita is precious and a dream, a fantasy transformed and presented to the ladies & girls who will enjoy wearing the garments and look stunning for every occasion & celebration of life,” said Maniza Patny, co-owner of Anahita.
The store promises to be a one-stop shop for its patrons, as it offers complete ensembles in Indian and western wear, ranging from apparel to accessories, which exude feminine elegance.
The contemporary retail space reflects both modern and traditional fashion. A keen focus on comfort and privacy is reflected through the concept of the VIP room.
In the near future, the company plans to expand its presence in Hyderabad and open a store in Vizag.