Continuing its focus on large-format stores, Bata India, one of the leading footwear retailers and manufacturers in India, has launched an 8,600-sq.ft store – its largest – in Lucknow. The new store at Saharaganj Mall in Hazratganj is the retailer’s 15th in the state capital.
Marcelo Villagran, MD, Bata India, said, “We are pleased to offer our customers this large Bata store, which will redefine shoe retailing in Lucknow. Our objective is to make shoe shopping a pleasurable affair for our consumers.”
“Today’s evolved consumer has multiple footwear needs for specific purposes. Our shoe line now is updated and improvised and is better segmented to adapt to these changing needs of the consumer,” he added.
Talking about the expansion plans, Villagran said, “Bata India is expanding its retail chain, opening more than 100 stores this year in the same global format. These stores, more than 4,000 sq.ft in area on average, have enough space to present consumers with the largest variety of footwear designs and styles, with the best-in-class service.”
– IndiaRetailing Bureau