Planet Sports, one of India’s largest multi-brand sports and lifestyle speciality retail chains, has announced a strategic tie-up with Hero Cycles to market and sell their new range of high-quality premium bicycles.
This association would enable Hero Cycles to display their merchandise and make their new range of premium bicycles available across Planet Sports and its shop-in-shops at Central, Pantaloons, Brand Factory and Sports Warehouse across all metros and tier I cities.
Ravdeep Singh, CEO, Sports Division – Pantaloon Retail India Ltd, said, “We are pleased to partner with Hero Cycles; this is sure to enhance the shopping experience of our consumers and reinforce our commitment to encourage an active lifestyle among our audience.”
SK Rai, MD, Hero Cycles, said, “The tie-up is aligned with Hero Cycle’s strategy to address the premium bicycle market, while continuing to be the market leader in the mass segment through its established brand loyalty. Owing to changing trends in retail and the evolving profile of consumers, our attempt is to expand our product line, by offering quality products, sound in technology and engineering, thereby enhancing the overall shopping experience for customers.”
The new range of Hero Cycles boasts extremely advanced features, cutting across all socio-economic segments.
– IndiaRetailing Bureau