Now, Neil Nitin Mukesh endorses Emami’s personal care range

Now, Neil Nitin Mukesh endorses Emami’s personal care range

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The Kolkata-based for the current financial year has roped in Bollywood actor, Neil Nitin Mukesh to endorse its range. Teh company has plans to hike its ad spend by 15 per cent in 2011-12.

Director told PTI,”In 2010-11, our marketing expenditure was around Rs 200 crore, in the new fiscal we are looking to grow this by 10-15 per cent.”

The financial details of the deal with Neil haven’t been disclosed, but he is likely to be with the brand for at least one year.

Source: PTI