Marks & Spencer has planned to return to France towards the end of this year with a combined e-commerce and retail ‘bricks & clicks’ strategy in line with its business plans announced in November 2010.
The move will see Marks & Spencer launch a new retail website, in French and trading in Euros, providing opportunities to serve customers throughout France. The company will also open a new store in the heart of Paris on the Champs-Elysées towards the end of this year offering a selection of both women’s wear and food.
Highlighting the announcement from Paris, Marc Bolland, Marks & Spencer’s Chief Executive said,“Marks & Spencer has great brand awareness here in France and a place in customers’ hearts. We’re very excited to be returning with an e-commerce and retail offer to delight customers with our full range of clothing and home products, and the exceptional food from our Paris store.”
Both the new French website and Parisian store are scheduled to launch prior to this year’s peak Christmas trading period to capitalise on the strong consumer awareness of the Marks & Spencer brand.
Marks & Spencer’s full range of high quality, stylish fashions for all the family and a selection of home-ware products will be available to customers across the country via its brand new French website.
http://www.marksandspencer.fr/ will be the retailer’s first international transactional website. The new French language website will offer a full range of women’s wear and lingerie; menswear; kidswear and home-ware – all priced in Euros and with local delivery prices.
– IndiaRetailing Bureau