DSM rebrands to reflect more sustainable approach

DSM rebrands to reflect more sustainable approach

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Switzerland-based ingredient company has undergone a rebrand to mark its transition from a chemicals supplier to a life sciences and material sciences company. The main difference between the ‘new’ and the company as it was in the past, says , is that the only existing brand, asides from product brands, is the overall company.

The company has also introduced a new trademark statement of purpose ‘Bright Science. Brighter Living’. According to DSM, this thinking will define how it approaches future challenges and opportunities.

Source: http://www.cosmeticsbusiness.com