Indian natural care brand Lotus Herbals has taken the bold step of launching a line of organic professional skin care products under the PhytoRx Botanical Prescriptions line.
Says Kamal Passi, CMD, Lotus Herbals “Based on the principles of Ayurveda, we have done extensive research and development to provide safe, effective, natural care products for use in professional beauty care.”
The range is divided as per daily and weekly regimens. Those for daily use include Deep Cleansing Face Wash, Clarifying & Soothing Toner, Deep Moisturizing Crème and Herbcomplex Daily Protective Lotion with SPF 15 besides Skin Brightening Exfoliator for weekly regimen. Additionally, there are specialised treatment crèmes including Anti Blemish creme, Anti-Ageing creme, Clarifying Acne & Pimple creme, Eye Contour Rejuvenating crème and Skin Brightening & Clarifying Essence.
Asserts Nitin Passi, Director Marketing & Sales, “PHTYORx™ is India’s first preservative-free, artificial fragrance and color-free organic skin care range. We are confident that this innovative range will be well accepted by beauty care professionals, Salons and Spas and cater to the needs of consumers who are seeking effective natural care beauty treatments and products.“