The largest drug store chain across the US, Walgreens is bursting with beauty news. In less than six months, the chain has added brands and enhanced the cosmetics presentation. Their front-end sales too has gone up – sales rose 7.8 percent and that front-end sales soared 10.6 percent in February alone.
Their customer footfalls too have gone up, perhaps because of shoppers coming in for ‘flu shots who also purchased the beauty products. On a positive note, Walgreens is willing to experiment and take up creative measure sto icnrease sales. These are likely to be a ravamping of their website to increase online sales and revive the Physicians Formula, which succumbed to the stock keeping-unit optimization program two years ago.
“Beauty is one of the top categories searched and reviewed on walgreens.com,” said Shannon Petree, Walgreens divisional vice president and general merchandise manager for beauty. “This new site plays up on the fun factor and excitement surrounding beauty, and allows us another way to connect with our customer to help her quickly find real and sensible solutions.”