Hypermarket chain Big Bazaar has recently launched its ‘Family Centre’ format in Delhi – its first in North India. Big Bazaar Family Centre promises customised offerings according to the needs of the people living in and around the catchment area.
Located at Ambience Mall, Vasant Kunj, the 1.2 lakh sq.ft outlet is designed and customised to offer everything that a particular neighbourhood community prefers and wants, under one roof.
Speaking at the launch, Sanjeev Agrawal, Joint CEO, Big Bazaar, said, “The Family Centre is the first ever community-inclusive initiative by a retailer with a focus on the largest ever product assortments. Big Bazaar is providing a unique concept of customised offerings catering to the taste of different communities. The merchandise mix in the store reflects this and we believe the store will emerge as a favourite destination among the people of Delhi.”
The Family Centre will have a large regional, national and international product mix and assortments ranging from 75 varieties of rice, largest range of exotic fruits and vegetables, over 50 varieties of Indian and international bakery products, regional and international range of spices, 150 assortments of organic products, dairy products, international food, live kitchen, fashion and home needs.
Big Bazaar Family Centre also has its presence in Bangalore and Hyderabad.
– IndiaRetailing Bureau