Aimed at customers who want coffee on the go, UK-based coffee shop chain Costa plans to launch a new brand, Costa Express. The brand, which will make its debut in June 2011, will be available from “self-serve coffee bars” located in supermarkets, motorway service areas, railway stations, hospitals, universities and other busy public spaces.
These units will dispense a top quality cup of coffee using fresh milk and freshly roasted coffee beans. With plans for 3,000 Costa Express bars in the next five years, the company is confident there will be huge demand for the new product.
John Derkach, managing director of Costa, said, “Costa has transformed the coffee shop business in the UK and has been voted the nation’s favourite. Making great tasting coffee available to customers in a hurry is now a major focus for us. Costa Express will deliver on both counts.”
Meanwhile, Costa announced that it has bought self-serve coffee bar chain, Coffee Nation, in a deal worth £59.5 mn. Coffee Nation, with self-serve bars around the UK, provides a perfect platform for developing Costa Express in the coming months.
– IndiaRetailing Bureau