Reliance Brands Ltd has recently announced an exclusive long-term licence agreement with Steve Madden Ltd, a leading designer, wholesaler and retailer of fashion-forward footwear and accessories for women, men and children.
With this association, Steve Madden products will be available through exclusive mono-brand stores and premium department stores in all major cities across India. Positioned as a bridge between hi-street and luxury, the brand will target women between 16 to 40 years and will offer a cutting-edge range of fashion forward, of-the-moment designs across footwear and a variety of accessories.
Commenting on the association, Edward Rosenfeld, CEO, Steve Madden, said, “India and its diverse consumer base is a very important and strategic market for us. Our association with Reliance Brands culminates a long-cherished goal of entering this unique market and marks the beginning of a long-term association with trend-conscious Indian consumers.”
Darshan Mehta, president & CEO, Reliance Brands Ltd, said, “Steve Madden has always been known for its expertise in trend forecasting and has a large and loyal following of fashion-forward women across the world. There is a great demand for fashionable women’s footwear and accessories in India; however, it is one segment which is lacking in options. Through our association with Steve Madden, we look forward to translating the brand’s unique fashion sense into the mindset of Indian women consumers and offering them what they have been demanding.”
The Steve Madden brand is currently sold in 170 Steve Madden retail stores (including the company’s online store), department stores and speciality stores across 47 countries worldwide.
– IndiaRetailing Bureau