This cooperation will leverage the scale and presence of Carrefour and the advanced beauty knowledge of the Boots contract manufacturing business (BCM) to build one of the core pillars of Carrefour – the beauty category.
Carrefour and Boots will also explore healthcare partnership possibilities in emerging geographies with a vision to further strengthening their cooperation.
Lars Olofsson, CEO, Carrefour, said, “This new partnership with Boots is a major step forward for Carrefour. It will allow us to make a quantum leap in the beauty category. This partnership will significantly enhance Carrefour’s attractiveness in a key category and should be a major contributor to become the preferred retailer.”
Alex Gourlay, chief executive, health & beauty division, Alliance Boots, said, “We are delighted to have established this partnership in beauty care between Carrefour and our company. As we investigate healthcare possibilities together in emerging markets, we look forward to creating more opportunities for both organisations.”
– IndiaRetailing Bureau