World’s largest retailer Walmart and NASCAR (National Association for Stock Car Auto Racing) have announced a partnership to give Walmart customers and race fans new NASCAR branded merchandise and special savings on tickets for select races.
The new retail programme, branded “Race Time”, is the largest retail promotion in NASCAR’s history and launches in 1,500 Walmart stores just in time for the start of the season with the 53rd running of the Daytona 500.
This new relationship will begin with select NASCAR and NASCAR team licensed merchandise in Walmart stores and grow in the future to include more merchandise and various sponsor products.
Participating Walmart stores will offer exciting merchandise such as T-shirts, racing flags, and tailgating food and beverages with even more selection of merchandise on Walmart.com/NASCAR. In addition, Walmart customers and NASCAR fans can save money by purchasing a discount ticket package available exclusively through Walmart.com/NASCAR for select NASCAR Sprint Cup Series races. Ticket packages include four race tickets, four hot dogs, four beverages and one race programme for just $99, a savings of approximately $100.
“We know our customers are NASCAR fans, and we continue to look for ways to provide unforgettable family experiences as well as greater value in every aspect of their lives,” said Stephen Quinn, chief marketing officer, Walmart US. “We’re very pleased to introduce this programme to our customers and help them save money while fully experiencing the excitement of NASCAR.”
“Millions of NASCAR fans eagerly await the start of the season and we are excited to get in high gear with this relationship with Walmart,” said Paul Brooks, senior vice-president, NASCAR, president of NASCAR Media Group and a board member of the NASCAR Team Properties. “This programme will allow us to get even deeper into product development over the coming years with Walmart helping us deliver exciting new products at affordable prices to our fans.”
– IndiaRetailing Bureau