Piramal Healthcare an India based globally integrated healthcare company has come up with a unique way of combining charity, retail, gifting and appealing to a younger demographic, all in one shot. Fruity-flavoured perfumes packaged in animal figurine shaped bottles are their latest beauty product on offer. The sale of these perfumes will be over the counter through all the Piramal Healthcare distribution channels. Apart from appealing to children, the product is also designed to appeal to parents as it helps support the mid-day meal scheme that the Piramal foundation in Mumbai is involved with. The perfumes target children between four and 12 years, and the fragrances are safe for children, says Dr Swati Piramal, Director, Piramal Healthcare.